# Email Help, Create & Edit Email Templates

Our online guides are here to help you with emails. In your Participant Kit account, there's a rich text editor to allow formatting and inserting of links.

Source: https://participantkit.com/help/email

Use the rich text editor to format your emails, add links, and personalise messages with Liquid tags.

<div class="callout">Sending the same emails repeatedly? Save time by creating <a href="/help/email-template-cheat-sheet">reusable email templates</a></div>

## Personalising emails with Liquid

Liquid tags automatically insert participant information when you send emails. Here's what's available:

### Participant information

| What to type | What appears in the email |
| --- | --- |
| `` | The participant's full name |

**How to add:** Click the **** button in the email composer to insert participant fields.

### Adding form links (the 'magic' URL)

Every form link is unique to each participant - it connects them to the right study and tracks their responses.

**To add a form link:**
1. Click the **Forms** button in the email composer
2. Select which form to link (consent, screener, NDA, etc.)
3. Choose your button text
4. The form appears as a button in the email

![The message composer with a message inviting a participant to a study](https://participantkit.com/assets/images/help/email-composer.png)

## How it works

When you send an email:
1. Liquid tags get replaced with actual participant data
2. Form links become unique URLs for each recipient
3. Each participant gets their own personalised version